Artureon Elegant 100% Waterproof
€39.99 sq. yd. (exc. vat)
€47.83 sq. m. (exc. vat)
SKU: PF-CD40461/12WP
Product Features
Scratch Resistant
Suitable for Underfloor Heating
5G Click System
100% Waterproof
Click Installation
Floating Installation
Made in EU
Laminate Flooring
12mm Thick
AC5 Rated
Product Description
Redefine Luxury with Artureon Elegant
When it comes to high-end interior design, the floor is more than just a surface—it is the foundation of your home’s character. The Artureon Elegant (D40431) from Krono Swiss is a masterclass in coastal-inspired sophistication, offering a bright, light sandy oak palette that breathes air and light into any room. At Floorstore Direct, we have built our reputation as the best place in Ireland to buy laminate flooring by providing world-first technologies that solve the age-old conflict between authentic wood aesthetics and total moisture protection.
The “Elegant” decor features a soft, refined grain and a satin-matte finish that perfectly mirrors the texture of sun-bleached European timber. By utilizing the grand long and wide board format ( mm), this floor minimizes visual clutter, creating a continuous, architectural flow that makes your living spaces feel exponentially more expansive, bright, and serene.
100% Waterproof: The Resin-Encapsulated Revolution
The true genius of Krono Swiss flooring lies beneath its stunning surface. While many premium floors are marketed as “water-resistant,” Artureon Elegant is 100% waterproof. This isn’t achieved by a temporary surface coating; it is built into the DNA of the board.
Through a patented Swiss process, every individual wood fibre within the 12mm core is encapsulated in a natural resin. This creates a core so dense and moisture-repellent that it is as “hard as stone” while remaining “warm as wood.”
- Total Moisture Immunity: Perfectly suited for “wet zones” like luxury bathrooms, kitchens, and entryways, this floor will not swell, warp, or “peak” at the edges even when exposed to standing water.
- AC5 / Class 33 Durability: This is a commercial-grade floor designed for the home. It is virtually immune to the micro-scratches from active pets, high-traffic footfall, and moving furniture.
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XXL Aesthetic: The oversized planks provide a “country house” grandeur that standard-sized boards simply cannot replicate, adding immediate property value.
Why Floorstore Direct is Ireland’s Leading Specialist for Laminate Flooring
Choosing the right floor is an investment in your home’s long-term comfort. At Floorstore Direct, we pair the most competitive prices in Ireland with the expert technical knowledge of a team that lives and breathes flooring. From our flagship showrooms in Galway and Tullamore to our fast nationwide delivery, we ensure your renovation journey is effortless.
Artureon Elegant is carbon-neutral, PVC-free, and crafted from 80% natural wood fibres, proving that the most durable floor in Ireland can also be the most sustainable. Experience the future of Krono Swiss flooring today
Contact us or call into one of our showrooms today.
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Images are for illustrative purposes only and colours may differ from images shown.
Additional Information
| Design | Plank | AC Rating | AC5 |
| Length | 2025mm | Suitable for Underfloor Heating | Yes |
| Width | 244mm | Water Resistant | Waterproof |
| Thickness | 12mm | Locking System | 5G Click |
| Coverage | 1.482 sq.m | Installation Method | Floating |
| Boards per Box | 3 | Warranty | Lifetime |
Ask a Question
1. Does a 100% waterproof resin core make the floor feel cold like tile? Not at all. Despite its "stone-hard" durability, the core is still made of wood fibres. It retains the natural thermal insulation of timber, meaning it feels warmer underfoot than stone or ceramic. It is also fully compatible with underfloor heating, providing excellent heat retention.
2. Can I install Artureon Elegant across large open-plan areas without expansion gaps? Yes! One of the technical marvels of this 12mm resin-core floor is its incredible dimensional stability. You can install Artureon in areas up to 20m x 20m without the need for unsightly expansion profiles or T-mouldings in doorways, allowing for a truly seamless floor design.
3. Is the "Sandy Oak" finish difficult to keep clean in a busy household? Actually, it is one of the most forgiving colours available. The light sandy tones and matte finish are specifically designed to hide dust, micro-scratches, and pet hair better than high-gloss or darker floors. Combined with its AC5 rating, a simple damp mop is all that is required to keep it looking brand new.
Recommended Underlay
The underlay you choose for your new floor can be just as important as the floor itself as this is what will determine the feel and noise level under your foot. Furthermore if you have underfloor heating, the underlay you choose will determine the level of heat conductivity with some underlays allowing for a quicker heat transfer than others. Because of this, getting the right underlay is hugely important. You can view our entire underlay collection here.
Fitting Guidelines
In order for your new floor to perform to the best of its ability we advise using a skilled, professional fitter for the installation of your new floor. Prior to installation your floor must be checked to ensure it is level and free from moisture. Should there be any issues with this our levelling compounds and damp proof membranes are available here. It is vitally important, in particular with a floating floor that you do not fit any heavy objects (Such as fitted kitchens or islands) directly to the floor. An installation gap of 10-12mm must also be left around all 4 sides of the room including at doorways. Please refer to manufacturers guidelines for full installation instructions.
Cleaning & Maintenance Guide
The cleaning and maintenance of our Krono Swiss laminate flooring is pretty much the same as with all Laminate Flooring. A sweep of a brush is all it should take to remove light dirt from your floor. For mopping, it is important you use a damp mop rather than a wet mop. If your floor is too wet, over time it may cause issues from water penetrating the joints. We advise the use of a PH neutral floor cleaner to ensure no damage to the floor. Also a spin mop or micro fibre mop should ensure the floor is not being overly wet. You can view all our Cleaning & Maintenance products here.
